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AMP SHOP OPENING
In October of 1973,
DISCO TECH opened its doors on Milwaukee's East Side. It was my first foray into self employment.
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I was repairing guitars and guitar amps for friends and bandmates when
I decided to set up a storefront repair shop.
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The community had lots of musicians, but no music store, so DISCO TECH
also hawked guitar strings, parts, and accessories at DISCOunt prices.
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We also sold instruments and gear for our customers on consignment.
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Here we are on Milwaukee Wisconsin's Lower East Side, on Farwell Avenue at Ogden
Street.
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That's two blocks from Lake Michigan's western shore, 80 miles north of Chicago.
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